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Modernizing Corporate Culture in a Post-Pandemic World

The pandemic has made a large shift in the way we work, and it is more challenging  to maintain a corporate culture in an organization where employees are working remotely from various locations or in a hybrid model.  

Corporate culture is the way employees behave and interact with each other and external stakeholders in a workplace. Culture helps to attract and retain people with the same values as the organization, who are driven to achieve the organization’s goals.

According to the authors of this HBR Article there are three strategies for driving connectedness among hybrid and remote workers:

1. Ensure that work processes are aligned with company culture.  For example, if you would like your employees to be innovative and work independently, bureaucracy and red tape need to be removed.

2. Connect through emotional proximity, not physical proximity. This means recognizing and appreciating employees’ achievements, and showing them how their work aligns with the company’s mission.

3. Fostering microcultures. Grant more flexibility for supervisors in managing their teams and developing microculture in their departments.  As companies grow across geography and different teams are formed, microcultures become more important to maintain a strong corporate culture. 

Contact the LinkHR team when you are ready to get serious about establishing and maintaining your corporate culture – we are happy to help! 

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